As the industry grows, new efficiencies are needed. Changing technology trends and media preferences are making pharma companies to reassess how they reach and build relationships with Doctors.

Increasing narrower access to doctors coupled with increased domination of branded generics and low perceived value of medical reps has compounded challenges for pharma-marketers. Building brand equity with traditional methods is no longer an option.

Each call counts. Therefore, it should engage the doctor, should be efficient and effective in establishing the brand equity of products. With Digital visual aids medical reps can engage the doctors through interactive features, make available all the product related information, delivered the intended message and establish brand equity of the products. Digital visual aids makes all the required information available on finger tips thus brings efficiency in every call. Knowledge equipped medical reps are also percieved as doctor's allies when it comes to information needs.